{"id":2533,"date":"2018-05-22T16:35:38","date_gmt":"2018-05-22T14:35:38","guid":{"rendered":"https:\/\/www.saramompart.com\/?p=2533"},"modified":"2020-04-15T15:30:40","modified_gmt":"2020-04-15T13:30:40","slug":"disseny-dinfografies-per-a-empreses-coachers-speakers-professors-institucions-organismes","status":"publish","type":"post","link":"https:\/\/www.saramompart.com\/ca\/disseny-dinfografies-per-a-empreses-coachers-speakers-professors-institucions-organismes\/","title":{"rendered":"Disseny d\u2019infografies per a empreses, coachers, mentors, speakers, professors, institucions, organismes\u2026"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">El disseny gr\u00e0fic aplicat a les infografies \u00e9s un dels \u00faltims nous serveis que ofereixo, tant a empreses, institucions governamentals i organismes p\u00fablics, escoles i universitats, aix\u00ed com a qualsevol professional freelance o negoci.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Despr\u00e9s de 28 anys d\u2019experi\u00e8ncia en el&nbsp;<strong>disseny gr\u00e0fic<\/strong>&nbsp;visual i creativitat de la comunicaci\u00f3, em complau poder dissenyar aquest tipus de projectes infogr\u00e0fics per als meus clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He de donar per fet que ja teniu coneixen\u00e7a del que \u00e9s una <a href=\"https:\/\/www.saramompart.com\/diseno-creativo-infografias-profesionales\/\" target=\"_blank\" rel=\"noopener noreferrer\">infografia<\/a> i per a qu\u00e8 serveix. De totes formes, tot seguit us en faig cinc c\u00e8ntims\u2026<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quina \u00e9s la hist\u00f2ria de les infografies?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les infografies sempre han existit. Els dissenyadors gr\u00e0fics n\u2019hem creat per a molt\u00edssims usos i finalitats. Fins i tot recordo exemplars d\u2019infografies que eren directament il\u00b7lustracions fetes per un professional, contractat externament des de l\u2019estudi de disseny. Exemplars \u00fanics fets amb aquarel\u00b7les, aer\u00f2graf i pinzells plens d\u2019anilines de colors. Per\u00f2 \u00e9s clar! d\u2019aix\u00f2 ja fa m\u00e9s de 30 anys!<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Per a qu\u00e8 serveix una infografia?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les infografies s\u00f3n eines visuals molt potents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De forma r\u00e0pida, clara i concreta es poden transmetre conceptes i idees per als quals es necessitaria un text. La idea \u00e9s fer disseny d\u2019infografies amb el m\u00ednim text possible, tot fent uns gr\u00e0fics s\u00faper expl\u00edcits i que exposin clarament els continguts necessaris.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una infografia serveix per:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Presentar resums, dades, estad\u00edstiques i resultats.<\/li><li>Exposar processos amb les seves diferents fases, o passos a seguir.<\/li><li>Informar sobre alguna activitat, horaris, preus, tem\u00e0tiques, , llocs, mapes, ubicacions\u2026 totes les informacions pr\u00e0ctiques que es puguin precisar.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tot plegat aplicable a qualsevol sector industrial, de producte, serveis\u2026 Institucions i organismes oficials. Jo ja he dissenyat diferents projectes de infogr\u00e0fics per a TIC Salut Social, la Generalitat o l\u2019Ajuntament.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Per qu\u00e8 \u00e9s tan \u00fatil actualment?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La popularitzaci\u00f3 de les infografies i augment exponencial ha estat arrel de l\u2019\u00fas habitual de les xarxes socials.<br>Una infografia \u00e9s de gran utilitat en murs de Facebook, piulades a Twitter o s\u00f3n genials per a presentar serveis professionals o d\u2019empreses a perfils de LinkedIn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un dels factors importants per a la seva proliferaci\u00f3 \u00e9s el fet que, actualment, hi ha moltes m\u00e9s professions dedicades a q\u00fcestions i sectors digitals dels les que hi havia fa 25 anys.<br>Ara tot ho diem, ho venem, ho expressem\u2026 digitalment. Tenim menys segons per captar la info i els continguts que ens interessen, hem de llegir m\u00e9s r\u00e0pidament i en diagonal, hem de rendibilitzar els nostre temps\u2026 Les infografies ens ajuden a assolir totes aquestes fites dins la nostra \u201csocietat actual digital\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Us recomano d\u2019encarregar un infografia de qualitat a un dissenyador gr\u00e0fic, en cas de necessitar cobrir el seg\u00fcent:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Explicar continguts extensos textuals de forma que quedi visual i r\u00e0pid d\u2019interpretar en una cop d\u2019ull.<\/li><li>Presentar, vendre o explicar missatges complexos de forma efica\u00e7 i directa.<\/li><li>Arribar a un usuari final en poc temps i mantenir-los captats durant m\u00e9s estona.<\/li><li>Possiblement la de m\u00e9s potencial per a qualsevol empresa o negoci o servei: s\u00f3n una magn\u00edfica eina per difondre continguts a nivell digital, arribant a m\u00e9s volum de persones a trav\u00e9s de les xarxes socials o mitjans web, e-mail\u2026<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Relaci\u00f3 entre infografia i presentaci\u00f3 d\u2019empresa<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Moltes empreses que em truquen per a disseny de presentacions visuals, comunicatives, personalitzades\u2026 em pregunten les difer\u00e8ncies entre les infografies i les presentacions pr\u00f2piament dites. Sempre he d\u2019aclarir que totes dues es poden complementar. He dissenyat presentacions amb i sense infografies, aix\u00ed com infografies que no eren presentacions empresarials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el m\u00f3n de l\u2019ensenyament, en el sector m\u00e8dic, tecnol\u00f2gic, industrial\u2026 fins ara han coexistit les imatges amb les infografies. Esquemes, formatgets, barres d\u2019estad\u00edstica, pictogrames, fletxetes, icones\u2026 sempre s\u2019han utilitzat a nivell infogr\u00e0fic, especialment en el fam\u00f3s i conegut PowerPoint. S\u00ed efectivament, el mal de cap de tot dissenyador gr\u00e0fic, per la seva limitaci\u00f3 est\u00e8tica, poca versatilitat i aquest aspecte retro-cutre que les presentacions en PPT acabaven agafant, gaireb\u00e9 sense voler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per sort, les coses han canviat molt!!!<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Com treballo els dissenys d\u2019infografies?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ara la disponibilitat d\u2019il\u00b7lustracions d\u2019estoc i d\u2019altres elements confereixen un caire m\u00e9s modern i faciliten la feina. Per\u00f2 no us enganyeu, aquest factor tamb\u00e9 ha desencadenat el fet que tothom pensi que pot \u201cdissenyar\u201d o muntar una infografia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No hem d\u2019oblidar que aquesta feina no hi ha ning\u00fa millor per desenvolupar-la que un professional del disseny gr\u00e0fic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La bona compensaci\u00f3 dels elements gr\u00e0fics, la comunicaci\u00f3 d\u2019idees molts cops complexes d\u2019explicar, conceptualitzaci\u00f3 d\u2019informaci\u00f3 \u201cabstracte\u201d\u2026 s\u2019han de tractar amb cura i professionalitat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Des d\u2019un punt de vista t\u00e8cnic, el disseny d\u2019una infografia que hagi de ser pictogr\u00e0fica i for\u00e7a lineal la dur\u00e9 a terme en Adobe Illustrator. Per contra, un disseny que hagi de combinar imatges i altres elements no nom\u00e9s pictogr\u00e0fics, el desenvolupar\u00e9 amb Adobe InDesign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00f2gicament, en els dissenys d\u2019infografia on s\u2019hagin de seguir pautes marcades per una imatge corporativa potent (com passa amb les institucions o organismes p\u00fablics) sempre s\u00f3c molt fidel a les bases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A la xarxa n\u2019hi ha molts de casos, per\u00f2 m\u2019agrada en especial aquest de la&nbsp;<a href=\"http:\/\/identitatcorporativa.gencat.cat\/web\/.content\/Documentacio\/pdf\/pautesgrafiques_infografies.pdf\">Generalitat de Catalunya<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Dits tots els anteriors punts, si necessiteu&nbsp;barrejar textos curts amb imatges, il\u00b7lustracions, gr\u00e0fics i continguts varis,&nbsp;en una composici\u00f3 tremendament visual&nbsp;i&nbsp;aix\u00ed&nbsp;comunicar de forma senzilla i entenedora\u2026&nbsp;Ja sabeu que la vostra aposta ha de ser el disseny d\u2019una infografia.<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Poseu-vos en contacte amb mi. Amb molt de gust, us ajudar\u00e9 a assolir els vostres objectius comunicatius i informatius amb una infografia 100% personalitzada, dissenyada exclusivament per a vosaltres (sense plantilles pre-dissenyades).<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.saramompart.com\/wp-content\/uploads\/2018\/05\/que-son-infografies-disseny-infografia-empresa-institucions-organismes.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"635\" height=\"476\" src=\"https:\/\/www.saramompart.com\/wp-content\/uploads\/2018\/05\/que-son-infografies-disseny-infografia-empresa-institucions-organismes.jpg\" alt=\"Disseny d'infografies\" class=\"wp-image-2536\" srcset=\"https:\/\/www.saramompart.com\/wp-content\/uploads\/2018\/05\/que-son-infografies-disseny-infografia-empresa-institucions-organismes.jpg 635w, https:\/\/www.saramompart.com\/wp-content\/uploads\/2018\/05\/que-son-infografies-disseny-infografia-empresa-institucions-organismes-300x225.jpg 300w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/a><figcaption>Dissenys d\u2019infografies &gt; Qu\u00e8 s\u00f3n? Quins usos se\u2019ls pot donar? I quin poder tenen?<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>El disseny gr\u00e0fic aplicat a les infografies \u00e9s un dels \u00faltims nous serveis que ofereixo, tant a empreses, institucions governamentals i organismes p\u00fablics, escoles i universitats, aix\u00ed com a qualsevol professional freelance o negoci. Despr\u00e9s de 28 anys d\u2019experi\u00e8ncia en el&nbsp;disseny gr\u00e0fic&nbsp;visual i creativitat de la comunicaci\u00f3, em complau poder dissenyar aquest tipus de projectes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2536,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107,108],"tags":[311,50,232,226,235,227,230,237,233,239,229,236,238,312,234,310],"class_list":["post-2533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-en-catala","category-disseny-dinfografia","tag-com-fer-una-infografia-2","tag-disenos-para-empresas","tag-disseny-dinfografies","tag-dissenyador-dinfografies","tag-dissenyadors-infografia","tag-fer-infografia","tag-infografia-barcelona","tag-infografia-coaching","tag-infografia-dempresa","tag-infografia-institucional","tag-infografia-professor","tag-infografia-sobre-coaching","tag-infografies-dempresarial","tag-infografies-en-catala-2","tag-infografies-ensenyament","tag-per-a-que-serveix-una-infografia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s una infografia? 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