{"id":4131,"date":"2020-04-21T15:09:39","date_gmt":"2020-04-21T13:09:39","guid":{"rendered":"https:\/\/www.saramompart.com\/corporate-image-and-branding\/"},"modified":"2020-10-28T17:47:27","modified_gmt":"2020-10-28T16:47:27","slug":"company-corporate-identity-branding","status":"publish","type":"page","link":"https:\/\/www.saramompart.com\/en\/company-corporate-identity-branding\/","title":{"rendered":"Corporate Image and Branding"},"content":{"rendered":"\t\t
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CORPORATE DESIGN<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CORPORATE IMAGE & BRANDING<\/span> <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Here you will find the following important information for your company:<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Corporate IMAGE vs. Corporate BRANDING<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2. Elements that make up a corporate image<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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3. Does your company have an image? Let's improve it!<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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MORE Corporate identity examples<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\"QIONE<\/figure><\/div>
\"Dise\u00f1o<\/figure><\/div>
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1. Corporate IMAGE vs. Corporate BRANDING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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One of the issues that generates the most confusion within my clients, and persons who are looking to create or start a business is the difference between “Corporate Identity” and “Corporate Branding”.<\/p>\n

We all understand the first word, it is the one that refers to corporation \/ corporatism = company
People get lost in the second term!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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CORPORATE IDENTITY<\/div><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The identity of a business or company is mainly related to internal factors: how the company is organized, its values, its business ethics, its \u201clook\u201d aesthetics and how it integrates all this mix of principles within the business world and according its sector.<\/p>\n

The elements of an identity are those that will favor the distinction, above the rest of similar businesses and within the same sector.
\nDepending on how the product or services are approached, added to their exclusivity, they are the key aspects that will contribute to build a good corporate identity for our business.
\nIn most of the cases, the corporate identity is represented by a logo design (or even an image, emoji, emoticon, icon …). This logo is the one that \u201ccatches the eye\u201d of our target and makes us quickly recognizable.
\nOther graphic pieces such as company stationery (letter sheets, estimates …), corporate folders, the design of company cards (super important for the first contact with our services or product) and brochures or Catalogs, among others, are also part of the range of designs that must represent us. All these designs will have the same importance on tasks as: expressing quality and focus on products or services and transmitting our \u201csavoir faire\u201d.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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CORPORATE IMAGE (BRANDING)<\/div><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Also, it is correct to use: brand image.<\/p>\n

Banding represents what people and our target audience feel or receive when they see our brand.
\nHow do consumers feel about us? Does our brand transmit trust to the targeted audience? These sensations and emotions are often driven by external factors that branding is attempting to influence.<\/p>\n

Banding is essential to a business because it can change how people perceive your brand. Therefore, it increases brand awareness and recognition.<\/p>\n

If you are creating a new business, you have to understand how important is this step. It requires in-depth analysis, to get clear where you want to drive your success to and how to get to your business goals.
\nIn order to achieve the objectives proposed in the marketing plan, it is critical for all businesses to set some milestones (short and long term), among other aspects evaluate.<\/p>\n

Whatever your business sector is, there are ALWAYS two indispensable points: identity and image.<\/p><\/blockquote>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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HOW DO THEY WORK TOGETHER?<\/div><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Both two (corporate identity and branding) are essential. They complement each other and coexist harmoniously.<\/p>\n

Creating a good quality identity from the start makes the image work optimally, too.<\/p>\n

And yes, surely you are thinking about it: most of the small companies, family businesses or freelancers … do not have a good corporate identity or a properly focused image. It is a pity but it is true, the weight and repercussion that the quality of a good corporate image has in the business world is simply not valued properly.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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2. Elements that make up a corporate image<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Good approach! There are multiple pieces and flexible elements.<\/p>\n

Definitely, the best way to clarify this important point is to list the most common graphic-corporate pieces.
They range from the usual corporate stationery to the headers or cover images used as business profiles in social media networks (Linkedin, Facebook etc.).<\/p>\n

Everything flows according to the needs of each company or business. The industrial sectors have lots of ways of using corporate elements.<\/p>\n

Sure, as an expert graphic designer<\/a> for mores than 25 years, I can help you on all the basic elements that include:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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