{"id":3402,"date":"2012-12-14T17:32:15","date_gmt":"2012-12-14T16:32:15","guid":{"rendered":"https:\/\/www.saramompart.com\/?p=3402"},"modified":"2020-03-23T17:54:00","modified_gmt":"2020-03-23T16:54:00","slug":"redisseny-logos-identitat-corporativa","status":"publish","type":"post","link":"https:\/\/www.saramompart.com\/en\/redisseny-logos-identitat-corporativa\/","title":{"rendered":"3 nivells de re-disseny de logotips (identitat corporativa)"},"content":{"rendered":"\n

El re-disseny o \u201crestyling\u201d d\u2019identitat corporativa requereix de gran capacitat d\u2019an\u00e0lisi, s\u2019han de valorar molts aspectes importants que, a priori, no semblen determinants per\u00f2 que influeixen molt\u00edssim en COM ens veu el nostre \u201ctarget\u201d. I sobretot s\u2019ha de fer un exhaustiu estudi del posicionament de la identitat en el mercat, la ment del p\u00fablic no sempre est\u00e0 oberta a canvis i amb aquest factor hem de saber jugar els dissenyadors de logotips.<\/p>\n\n\n\n

Per anar entrant en mat\u00e8ria, es podria dir que hi ha tres nivells o graus de canvi d\u2019identitat<\/strong>:<\/p>\n\n\n\n

  1. Actualitzaci\u00f3<\/strong>
    Es tracta de fer lleugeres modificacions de colors i\/o tipografies, en el nom o en el logotip per tal que, tot i sent un canvi, es pugui apreciar una continu\u00eftat d\u2019est\u00e8tica en la marca.
    Aquest recurs \u00e9s utilitzat en casos de multinacionals on, despr\u00e9s de molts anys, el logotip precisa d\u2019un toc m\u00e9s modern per\u00f2 sempre valorant que segueixi sent reconegut f\u00e0cilment per la gent, ja que aquesta \u00e9s una de les seves eines principals de venda: la r\u00e0pida lectura (no es pot perdre all\u00f2 que s\u2019ha anat assolint durant molts anys).<\/li>
  2. Evoluci\u00f3<\/strong>
    En la majoria d\u2019aquests casos es realitza aquesta modificaci\u00f3 per replantejar de base una nova estrat\u00e8gia per posicionar la identitat en el mercat, solidificar la imatge per superar els competidors del sector o marcar que l\u2019empresa s\u2019ha renovat i ha millorat. Aix\u00f2 suposa un risc ja que \u00e9s possible que el nostre p\u00fablic no entengui el canvi, potser pensi que l\u2019empresa no \u00e9s la mateixa\u2026 de manera que la credibilitat que hem estat construint se\u2019ns desmunta.<\/li>
  3. Revoluci\u00f3<\/strong>
    Aquest \u00e9s un canvi molt significatiu (de vegades radical) per tal de trencar amb el logotip o nom anterior. \u00c9s una aposta arriscada per\u00f2 molts cops \u00e9s necess\u00e0ria. Marcar un \u201cabans\u201d i un \u201cdespr\u00e9s\u201d en la traject\u00f2ria d\u2019un negoci pot reactivar l\u2019activitat en pro d\u2019una injecci\u00f3 empresarial i pot fer recuperar la confian\u00e7a\/credibilitat dins del seu potencial mercat.<\/li><\/ol>\n\n\n\n

    Abans de fer qualsevol pe\u00e7a gr\u00e0fica, i sobretot abans d\u2019encarregar un lloc web, penseu que la vostra imatge (com us reben i veuen els vostres interlocutors) \u00e9s la base de tot. Un logotip antiquat pot deslluir la feina ben feta en un disseny web. Aix\u00ed doncs, si voleu tenir pres\u00e8ncia a la xarxa, tamb\u00e9 us ofereixo un restyling<\/a> de qualitat per tal d\u2019assegurar aix\u00ed la vostra bona imatge.<\/p>\n\n\n\n

    Qui digui que amb el re-disseny de logo no s\u2019ha de tenir present el paper que exerceix la teoria Gestalt\u2026 va molt errat, per\u00f2 aix\u00f2 ser\u00e0 tema per a un altre article.<\/p>\n\n\n\n

    Us presento alguns dels re-dissenys que he fet durant aquest \u00faltim any. Ja veieu que no es tracta de multinacionals, per\u00f2 en alguns dels casos, ja sigui per q\u00fcestions t\u00e8cniques de resoluci\u00f3, com per ampliaci\u00f3 de serveis oferits, o per poca llegibilitat\u2026 els logotips han patit m\u00e9s o menys canvis i millores.<\/p>\n\n\n\n

    \"\"<\/a><\/figure><\/div>\n\n\n\n
    \"\"<\/a><\/figure><\/div>\n\n\n\n
    \"\"<\/a><\/figure><\/div>\n\n\n\n

    Moltes gr\u00e0cies pel vostre inter\u00e8s en el \u201crestyling\u201d de logotips.<\/p>\n\n\n\n

    Bibliografia<\/strong><\/em>
    Millman, Debbie.<\/a> \u201cLos principios b\u00e1sicos del dise\u00f1o gr\u00e1fico\u201d. Ed. Blume, Barcelona 2009.<\/em>
    Newark, Quentin<\/a>. \u201c\u00bfQu\u00e9 es el dise\u00f1o gr\u00e1fico?\u201d. Ed. Gustavo Gili, Barcelona 2002.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    El re-disseny o \u201crestyling\u201d d\u2019identitat corporativa requereix de gran capacitat d\u2019an\u00e0lisi, s\u2019han de valorar molts aspectes importants que, a priori, no semblen determinants per\u00f2 que influeixen molt\u00edssim en COM ens veu el nostre \u201ctarget\u201d. I sobretot s\u2019ha de fer un exhaustiu estudi del posicionament de la identitat en el mercat, la ment del p\u00fablic no […]<\/p>\n","protected":false},"author":1,"featured_media":3407,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107,117,118],"tags":[380,377,374,375,381,378,383,376,382,379,373,405],"class_list":["post-3402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-en-catala","category-disseny-de-logotips","category-imatge-corporativa","tag-com-actualitzar-el-logo","tag-com-puc-fer-un-restyling-de-logotip","tag-com-reddissenyar-un-logo","tag-disseny-de-logo-nou","tag-dissenyador-logos-per-re-disseny-dimatge-corporativa","tag-dissenyadors-de-logos","tag-dissenyadors-logo-per-restyling","tag-dissenyadors-logos-autonoms","tag-dissenyadors-logotips-barcelona","tag-logo-dempresa-antic","tag-logo-passat-de-moda","tag-redisseny-de-logo"],"yoast_head":"\n3 nivells de re-disseny de logotips (identitat corporativa) - Sara Mompart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saramompart.com\/en\/redisseny-logos-identitat-corporativa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 nivells de re-disseny de logotips (identitat corporativa) - Sara Mompart\" \/>\n<meta property=\"og:description\" content=\"El re-disseny o \u201crestyling\u201d d\u2019identitat corporativa requereix de gran capacitat d\u2019an\u00e0lisi, s\u2019han de valorar molts aspectes importants que, a priori, no semblen determinants per\u00f2 que influeixen molt\u00edssim en COM ens veu el nostre \u201ctarget\u201d. 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De forma profesional (en pr\u00e1cticas), comenc\u00e9 a dise\u00f1ar mis primeros cat\u00e1logos y logotipos en 1989, en un estudio gr\u00e1fico de Barcelona. A\u00f1os despu\u00e9s viv\u00ed, durante cinco a\u00f1os, la enriquecedora experiencia de trabajar como \u00abCreative Director\u00bb en Atlanta, GA y Washigton D.C. (Estados Unidos). Segu\u00ed creciendo a nivel personal y profesional. En 1996 estaba dise\u00f1ando webs, identidades corporativas, cat\u00e1logos y piezas gr\u00e1ficas para empresas norteamericanas. Con 19 personas a mi cargo, adquir\u00ed muchos conocimientos en el dise\u00f1o gr\u00e1fico multiling\u00fce. Dise\u00f1\u00e9 cat\u00e1logos en japon\u00e9s, coreano, mandar\u00edn, ruso, lenguas europeas\u2026 \u00a1Adoro los idiomas de todo el mundo! He adoptado el catal\u00e1n, castellano e ingl\u00e9s como lenguas de primer uso en mi vida cotidiana. Y, como siempre\u2026 \u00a1soy feliz dise\u00f1ando! Nac\u00ed para dise\u00f1ar. En 2000, ya en Barcelona, desarroll\u00e9 mi profesi\u00f3n en un estudio de dise\u00f1o y agencia de comunicaci\u00f3n especialmente dedicada a la hosteler\u00eda y la restauraci\u00f3n. Ciertamente, me sent\u00ed muy realizada y desempe\u00f1\u00e9 mi papel creativo al m\u00e1ximo. Desde 2009 doy servicio de dise\u00f1o gr\u00e1fico freelance (en remoto) a instituciones y empresas de todo tipo: multinacionales, PYMES\u2026 Dise\u00f1o para negocios y corporaciones con sedes en todos los confines del planeta; por supuesto tambi\u00e9n para empresas en Espa\u00f1a, Catalu\u00f1a, Barcelona\u2026\",\"sameAs\":[\"https:\\\/\\\/www.saramompart.com\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/saramompart\\\/\"],\"url\":\"https:\\\/\\\/www.saramompart.com\\\/en\\\/author\\\/sara\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 nivells de re-disseny de logotips (identitat corporativa) - Sara Mompart","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.saramompart.com\/en\/redisseny-logos-identitat-corporativa\/","og_locale":"en_US","og_type":"article","og_title":"3 nivells de re-disseny de logotips (identitat corporativa) - Sara Mompart","og_description":"El re-disseny o \u201crestyling\u201d d\u2019identitat corporativa requereix de gran capacitat d\u2019an\u00e0lisi, s\u2019han de valorar molts aspectes importants que, a priori, no semblen determinants per\u00f2 que influeixen molt\u00edssim en COM ens veu el nostre \u201ctarget\u201d. 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De forma profesional (en pr\u00e1cticas), comenc\u00e9 a dise\u00f1ar mis primeros cat\u00e1logos y logotipos en 1989, en un estudio gr\u00e1fico de Barcelona. A\u00f1os despu\u00e9s viv\u00ed, durante cinco a\u00f1os, la enriquecedora experiencia de trabajar como \u00abCreative Director\u00bb en Atlanta, GA y Washigton D.C. (Estados Unidos). Segu\u00ed creciendo a nivel personal y profesional. En 1996 estaba dise\u00f1ando webs, identidades corporativas, cat\u00e1logos y piezas gr\u00e1ficas para empresas norteamericanas. Con 19 personas a mi cargo, adquir\u00ed muchos conocimientos en el dise\u00f1o gr\u00e1fico multiling\u00fce. Dise\u00f1\u00e9 cat\u00e1logos en japon\u00e9s, coreano, mandar\u00edn, ruso, lenguas europeas\u2026 \u00a1Adoro los idiomas de todo el mundo! He adoptado el catal\u00e1n, castellano e ingl\u00e9s como lenguas de primer uso en mi vida cotidiana. Y, como siempre\u2026 \u00a1soy feliz dise\u00f1ando! Nac\u00ed para dise\u00f1ar. 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