{"id":3414,"date":"2013-09-29T17:38:15","date_gmt":"2013-09-29T15:38:15","guid":{"rendered":"https:\/\/www.saramompart.com\/?p=3414"},"modified":"2026-02-09T13:07:29","modified_gmt":"2026-02-09T12:07:29","slug":"disseny-de-logos-analisi-proces","status":"publish","type":"post","link":"https:\/\/www.saramompart.com\/en\/disseny-de-logos-analisi-proces\/","title":{"rendered":"Disseny de logos > an\u00e0lisi i proc\u00e9s"},"content":{"rendered":"\n

Tinc una extensa experi\u00e8ncia en disseny de logotips i marques per a empreses, emprenedors, aut\u00f2noms i professionals lliberals de diversos sectors.<\/p>\n\n\n\n

\n
GALERIA DISSENYS LOGOS<\/a><\/div>\n<\/div>\n\n\n\n

Com a dissenyador de logos, en aquest article vull donar-vos a con\u00e8ixer el proc\u00e9s i la nombrosa quantitat de passos a seguir abans de lliurar un disseny de logotip. \u00c9s important que conegueu el que des del meu punt de vista \u00e9s una \u201cmetodologia de treball correcta\u201d per a aquest tipus de projectes, aix\u00ed entendreu profundament les propostes que us presentaran els dissenyadors, ja sigui jo mateixa, o qualsevol altre professional.<\/p>\n\n\n\n

\u00c9s imprescindible que hi hagi una gran compenetraci\u00f3 entre dissenyador<\/a> i client. Amb la comprensi\u00f3 dels passos a seguir, segur que naixer\u00e0 un intercanvi que facilitar\u00e0 enormement el desenvolupament del logotip i el seu \u00e8xit.<\/p>\n\n\n\n

Es poden valorar les seg\u00fcents fases en el meu proc\u00e9s de creaci\u00f3 d\u2019un logo (identitat corporativa):<\/p>\n\n\n\n

    \n
  1.  \u201cBriefing\u201d exacte<\/strong>
    Per assegurar-se de no desaprofitar el temps, amb el conseq\u00fcent retard en el lliurament de les propostes de disseny, \u00e9s imprescindible realitzar un informe previ o \u201cbriefing\u201d molt prec\u00eds. Acotar les necessitats comunicatives \u00e9s essencial, aix\u00ed segur que el resultat final ser\u00e0 un logotip adequat totalment a les necessitats del client. Quanta m\u00e9s informaci\u00f3 tingui sobre el client i la seva empresa o activitat millor resultat obtindrem.
    Nota: Per norma general, no faig reunions f\u00edsicament amb els meus clients, si aix\u00ed ho f\u00e9s, em seria impossible d\u2019oferir tarifes econ\u00f2miques per al disseny de logos.<\/em><\/li>\n\n\n\n
  2. \u201cBrainstorming\u201d, an\u00e0lisi i cerca d\u2019informaci\u00f3<\/strong>
    Analitzo detingudament la informaci\u00f3 que el client m\u2019ha proporcionat, el logotip actual en cas de tenir-ho, el lloc que ocupa el client en el seu sector, hist\u00f2ria de l\u2019empresa, al que crec que aspira el client amb el nou logotip\u2026 i estudi el que els seus competidors tenen.<\/li>\n\n\n\n
  3. Proposta de logotip<\/strong>
    Normalment presento entre 4 i 6 variacions de disseny (poden arribar-ne a sortir 8, depenent del tema). Les primeres propostes sempre s\u00f3n en blanc, negre i escala de grisos perqu\u00e8, segons la meva experi\u00e8ncia em marca, els logos de qualitat han de \u201cfuncionar\u201d per s\u00ed sols, sense dependre dels colors per tenir impacte. Posteriorment, quan ja enfoquem la idea amb el client, treballo les possibles combinacions de colors.<\/li>\n\n\n\n
  4. Presentaci\u00f3 inicial del logotip<\/strong>
    Envio un PDF o b\u00e9 ho carrego en el meu lloc web a fi i efecte que el client revisi i analitzi les propostes de disseny. Ara ja \u00e9s tasca del client, del seu an\u00e0lisi i de les seves valoracions, el prendre decisions. Qualsevol dubte que pugui sorgir en aquesta fase del disseny estar\u00e9 encantada d\u2019aclarir-lo.<\/li>\n\n\n\n
  5. Polir el logotip<\/strong>
    Posteriorment a la revisi\u00f3 del client, basant-me en les seves observacions i aportacions, finalitzo el disseny de logo. Sense oblidar l\u2019objectiu principal: aconseguir una identitat, una imatge\u2026 que funcioni al 100% i per molts anys.
    Faig un nou enviament de PDF o enlla\u00e7 al meu web amb la imatge corporativa final, aplicant els colors i perfilant al m\u00e0xim el disseny.<\/li>\n\n\n\n
  6. Arxius del logotip<\/strong>
    Preparo els arxius i els passo al client via e-mail: logotip vectoritzat i en format .EPS, logo en format .JPG RGB a baixa (72 dpi), logo petit per al seu \u00fas com a signatura en els missatges d\u2019e-mail, adaptaci\u00f3 del logo a \u201cavatar\u201d per a xarxes i perfils socials, \u201cfavicon\u201d per a col\u00b7locar en la barra de navegaci\u00f3 web, entre d\u2019altres. Si voleu veure concretament quins arxius envio, llegiu aquest article on explico detalladament els documents i per a qu\u00e8 serveix cadascun d\u2019ells:     documents del logotip<\/a>.<\/li>\n\n\n\n
  7. Manual d\u2019imatge corporativa<\/strong>
    A m\u00e9s de subministrar\u00a0el logotip + arxius annexes, proporciono un \u201cFull d\u2019Especificacions Corporatives\u201d o b\u00e9 un \u201cManual Resumit d\u2019Identitat Corporativa\u201d. No puc pensar en\u00a0acabar el disseny d\u2019un logotip i que despr\u00e9s qualsevol impremta o prove\u00efdor gr\u00e0fic utilitzi de forma incorrecta la imatge que acabo de crear.
    El manual marcar\u00e0 les pautes del que es pot i no es pot fer amb el logo. D\u2019aquesta manera ens assegurem una continu\u00eftat est\u00e8tica per al seu \u00fas en qualsevol circumst\u00e0ncia.
    Podeu veure uns exemples de manual en aquests enlla\u00e7os:
    Manual de SushiArt<\/a>\u00a0(sector restauraci\u00f3 a Barcelona)
    Manual de Xenobiotics, S.L.<\/a>\u00a0(sector biotecnol\u00f2gic a Val\u00e8ncia)
    O b\u00e9 visualitzar fulls d\u2019especificacions:
    Full de Dues Mans Massatges<\/a>\u00a0(sector serveis salut a Barcelona)
    Full de Dibacco\u00a0<\/a>(sector distribucions a Palma de Mallorca)<\/li>\n\n\n\n
  8. Disseny de papereria o un altre suport (opcional)<\/strong>
    L\u2019\u00fas d\u2019un logotip \u00e9s molt extens, al igual que ho s\u00f3n els suports on aplicar-lo (targetes de visita, r\u00e8tols i vinils, regals promocionals, implementaci\u00f3 en vehicles comercials, etc).
    Ser\u00e0 un gust de preparar un pressupost sense comprom\u00eds per aplicar el nou disseny de logo a qualsevol suport o pe\u00e7a gr\u00e0fica, o b\u00e9 per dissenyar la papereria d\u2019empresa.<\/li>\n\n\n\n
  9. Servei \u201cpost-disseny\u201d<\/strong>
    Sempre estic molt contenta de seguir en comunicaci\u00f3 amb el client, tamb\u00e9 el con\u00e8ixer l\u2019\u00e8xit que est\u00e0 tenint el logo \u00e9s molt gratificant\u2026
    La meva disponibilitat \u00e9s total per a qualsevol pregunta o q\u00fcesti\u00f3 relacionada amb el disseny i producci\u00f3 gr\u00e0fica que li pugui sorgir al client.<\/li>\n<\/ol>\n\n\n\n

    Podeu veure alguns dels meus dissenys i preus de logos a:
    LOGOTIPS DISSENYATS PROFESSIONALMENT<\/a><\/p>\n\n\n\n

    I llegir algunes de les recomanacions i opinions dels meus clients a:
    TESTIMONIATGES SOBRE SARA MOMPART<\/a><\/p>\n\n\n\n

    La meva llibreta d\u2019esbo\u00e7os, on dissenyo-dibuixo-creo\u2026 els meus logos, sempre va amb mi a tot arreu: aix\u00ed \u00e9s la inspiraci\u00f3\u2026 no t\u00e9 horaris, ni llocs, ni moments!!.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Tinc una extensa experi\u00e8ncia en disseny de logotips i marques per a empreses, emprenedors, aut\u00f2noms i professionals lliberals de diversos sectors. Com a dissenyador de logos, en aquest article vull donar-vos a con\u00e8ixer el proc\u00e9s i la nombrosa quantitat de passos a seguir abans de lliurar un disseny de logotip. \u00c9s important que conegueu el […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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licenci\u00e9 como dise\u00f1adora gr\u00e1fica en Barcelona (1993) por la Elisava-UPF y la \u201cUniversity of Southampton\u201d (Bachelors of Arts in Honours in Design). De forma profesional (en pr\u00e1cticas), comenc\u00e9 a dise\u00f1ar mis primeros cat\u00e1logos y logotipos en 1989, en un estudio gr\u00e1fico de Barcelona. A\u00f1os despu\u00e9s viv\u00ed, durante cinco a\u00f1os, la enriquecedora experiencia de trabajar como \u00abCreative Director\u00bb en Atlanta, GA y Washigton D.C. (Estados Unidos). Segu\u00ed creciendo a nivel personal y profesional. En 1996 estaba dise\u00f1ando webs, identidades corporativas, cat\u00e1logos y piezas gr\u00e1ficas para empresas norteamericanas. Con 19 personas a mi cargo, adquir\u00ed muchos conocimientos en el dise\u00f1o gr\u00e1fico multiling\u00fce. Dise\u00f1\u00e9 cat\u00e1logos en japon\u00e9s, coreano, mandar\u00edn, ruso, lenguas europeas\u2026 \u00a1Adoro los idiomas de todo el mundo! He adoptado el catal\u00e1n, castellano e ingl\u00e9s como lenguas de primer uso en mi vida cotidiana. Y, como siempre\u2026 \u00a1soy feliz dise\u00f1ando! Nac\u00ed para dise\u00f1ar. 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licenci\u00e9 como dise\u00f1adora gr\u00e1fica en Barcelona (1993) por la Elisava-UPF y la \u201cUniversity of Southampton\u201d (Bachelors of Arts in Honours in Design). De forma profesional (en pr\u00e1cticas), comenc\u00e9 a dise\u00f1ar mis primeros cat\u00e1logos y logotipos en 1989, en un estudio gr\u00e1fico de Barcelona. A\u00f1os despu\u00e9s viv\u00ed, durante cinco a\u00f1os, la enriquecedora experiencia de trabajar como \u00abCreative Director\u00bb en Atlanta, GA y Washigton D.C. (Estados Unidos). Segu\u00ed creciendo a nivel personal y profesional. En 1996 estaba dise\u00f1ando webs, identidades corporativas, cat\u00e1logos y piezas gr\u00e1ficas para empresas norteamericanas. Con 19 personas a mi cargo, adquir\u00ed muchos conocimientos en el dise\u00f1o gr\u00e1fico multiling\u00fce. Dise\u00f1\u00e9 cat\u00e1logos en japon\u00e9s, coreano, mandar\u00edn, ruso, lenguas europeas\u2026 \u00a1Adoro los idiomas de todo el mundo! He adoptado el catal\u00e1n, castellano e ingl\u00e9s como lenguas de primer uso en mi vida cotidiana. Y, como siempre\u2026 \u00a1soy feliz dise\u00f1ando! Nac\u00ed para dise\u00f1ar. En 2000, ya en Barcelona, desarroll\u00e9 mi profesi\u00f3n en un estudio de dise\u00f1o y agencia de comunicaci\u00f3n especialmente dedicada a la hosteler\u00eda y la restauraci\u00f3n. Ciertamente, me sent\u00ed muy realizada y desempe\u00f1\u00e9 mi papel creativo al m\u00e1ximo. Desde 2009 doy servicio de dise\u00f1o gr\u00e1fico freelance (en remoto) a instituciones y empresas de todo tipo: multinacionales, PYMES\u2026 Dise\u00f1o para negocios y corporaciones con sedes en todos los confines del planeta; por supuesto tambi\u00e9n para empresas en Espa\u00f1a, Catalu\u00f1a, Barcelona\u2026","sameAs":["https:\/\/www.saramompart.com\/","https:\/\/www.linkedin.com\/in\/saramompart\/"],"url":"https:\/\/www.saramompart.com\/en\/author\/sara\/"}]}},"_links":{"self":[{"href":"https:\/\/www.saramompart.com\/en\/wp-json\/wp\/v2\/posts\/3414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saramompart.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saramompart.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saramompart.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saramompart.com\/en\/wp-json\/wp\/v2\/comments?post=3414"}],"version-history":[{"count":6,"href":"https:\/\/www.saramompart.com\/en\/wp-json\/wp\/v2\/posts\/3414\/revisions"}],"predecessor-version":[{"id":9869,"href":"https:\/\/www.saramompart.com\/en\/wp-json\/wp\/v2\/posts\/3414\/revisions\/9869"}],"wp:attachment":[{"href":"https:\/\/www.saramompart.com\/en\/wp-json\/wp\/v2\/media?parent=3414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saramompart.com\/en\/wp-json\/wp\/v2\/categories?post=3414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saramompart.com\/en\/wp-json\/wp\/v2\/tags?post=3414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}