{"id":3419,"date":"2012-04-20T17:42:26","date_gmt":"2012-04-20T15:42:26","guid":{"rendered":"https:\/\/www.saramompart.com\/?p=3419"},"modified":"2026-02-09T13:10:00","modified_gmt":"2026-02-09T12:10:00","slug":"creacio-i-disseny-de-logotips-guardats-en-diferents-formats","status":"publish","type":"post","link":"https:\/\/www.saramompart.com\/en\/creacio-i-disseny-de-logotips-guardats-en-diferents-formats\/","title":{"rendered":"Creaci\u00f3 i disseny de logotips guardats en diferents formats"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Un cop finalitzat un disseny de logotip, isotip, imagotip&nbsp;o&nbsp;marca personal per a una empresa,&nbsp;aut\u00f2nom, freelance, start-up\u2026 \u00e9s recomanable que els dissenyadors proporcionin als seus clients tots els arxius necessaris per tal que, en un futur, es pugui dur a terme qualsevol aplicaci\u00f3 (impressi\u00f3 de peces gr\u00e0fiques, usos per a la xarxa o web, anuncis en premsa o cartells de gran format, entre d\u2019altres).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el meu cas, com a professional en el disseny gr\u00e0fic fa m\u00e9s de 27 anys, faig difer\u00e8ncia d\u2019entre 4 grups de material, els quals&nbsp;poden cobrir el m\u00e0xim possible de necessitats i utilitats per al logotip dissenyat:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. LOGO &gt;&nbsp;arxius guardats en diversos formats<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>.JPG de baixa resoluci\u00f3 (72 dpi \/ ppp) RGB + .JPG d\u2019alta resoluci\u00f3 (300 dpi \/ ppp) RGB + .JPG de baixa resoluci\u00f3 (72 dpi \/ ppp) RGB a mida ideal per a col\u00b7locar com a signatura dels missatges d\u2019e-mail.<\/li>\n\n\n\n<li>.EPS&nbsp;o .SVG&nbsp;en vectors d\u2019alta resoluci\u00f3 (300 dpi \/ ppp) en colors Pantone o CMYK (Aquest arxiu est\u00e0 especialment pensat per a professionals dins del sector d\u2019arts gr\u00e0fiques, \u00e9s a dir, s\u2019ha d\u2019obrir necess\u00e0riament amb un programa de disseny, ja sigui Adobe Illustrator, Freehand o Corel Draw, entre d\u2019altres o fins i tot en Photoshop. T\u00e9 un avantatge, \u00e9s ampliable infinitament sense perdre resoluci\u00f3. Per exemple, si heu de fer un cartell o el vinil per a l\u2019entrada a la vostra botiga, sempre heu de donar l\u2019EPS o qualsevol arxiu en vectors.<\/li>\n\n\n\n<li>En alguns casos, sempre i quan se s\u00e0piga pr\u00e8viament si el client t\u00e9 inter\u00e8s en fer el registre de la nova a marca a l\u2019OEPM, es pot entregar una versi\u00f3 del logo especial per a aquesta finalitat.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. AVATAR<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Arxiu del logo per tal de comen\u00e7ar a tenir pres\u00e8ncia i imatge a les xarxes i perfils socials. Es tracta d\u2019una composici\u00f3 especialment dissenyada en&nbsp;format quadrat (Facebook, Twitter i altres), i tamb\u00e9 en format circular (Google Plus, WhatsApp\u2026), guardat en colors RGB com a .JPG de baixa resoluci\u00f3 (72 dpi \/ ppp).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. ICONA \u201cFAVICON\u201d<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Adaptaci\u00f3 del logotip a mides 16 x 16 p\u00edxels que s\u2019utilitza com a icona en la barra de navegaci\u00f3 del lloc web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. MANUAL CORPORATIU o FULL d\u2019ESPECIFICACIONS<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Es tracta d\u2019un arxiu .PDF on hi ha unes pautes a seguir (colors corporatius Pantone, tipografies utilitzades en el disseny de logo i aplicacions\/proporcions acceptades, entre d\u2019altres aspectes). Aquest document \u00e9s imprescindible per assegurar una continu\u00eftat de la marca creada. Tal i com ja he comentat en anteriors articles, el \u201cFull d\u2019Especificacions Corporatives\u201d l\u2019entrego sense cap cost, precisament per salvaguardar intacta l\u2019est\u00e8tica dissenyada i, d\u2019aquesta manera, garantir l\u2019\u00fas correcte d\u2019una feina que he fet amb professionalitat, esfor\u00e7 i dedicaci\u00f3.<br>Podeu veure uns exemples de manual en aquests enlla\u00e7os:<br><a href=\"https:\/\/www.saramompart.com\/wp-content\/uploads\/2026\/02\/Manual-logos-SA.pdf\">Manual de SushiArt<\/a>\u00a0(sector restauraci\u00f3 a Barcelona)<br><a href=\"https:\/\/www.saramompart.com\/wp-content\/uploads\/2026\/02\/Manual-logos-XB.pdf\">Manual de Xenobiotics, S.L.<\/a>\u00a0(sector biotecnol\u00f2gic a Val\u00e8ncia)<br>O b\u00e9 visualitzar fulls d\u2019especificacions:<br><a href=\"https:\/\/www.saramompart.com\/wp-content\/uploads\/2026\/02\/Hoja-logos-DM.pdf\">Full de Dues Mans Massatges<\/a>\u00a0(sector serveis salut a Barcelona)<br><a href=\"https:\/\/www.saramompart.com\/wp-content\/uploads\/2026\/02\/Hoja-logos-DB.pdf\">Full de Dibacco\u00a0<\/a>(sector distribucions a Palma de Mallorca)<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Tots aquests documents es poden fer arribar via correu electr\u00f2nic. Tant si hi ha alguna especificaci\u00f3\/necessitat concreta per part del client, com si algun client ho desitja tenir gravat en un CD, ser\u00e0 un plaer de fer-ho. ?<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"635\" height=\"476\" src=\"https:\/\/www.saramompart.com\/wp-content\/uploads\/2020\/03\/Logotipos-guardados-formatos-resoluciones-avatares.jpg\" alt=\"\" class=\"wp-image-3361\" srcset=\"https:\/\/www.saramompart.com\/wp-content\/uploads\/2020\/03\/Logotipos-guardados-formatos-resoluciones-avatares.jpg 635w, https:\/\/www.saramompart.com\/wp-content\/uploads\/2020\/03\/Logotipos-guardados-formatos-resoluciones-avatares-300x225.jpg 300w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PREUS DE DISSENY DE LOGOTIPS<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Podeu veure les tarifes de preus per al disseny de logos. Ofereixo 4 paquets diferents, en funci\u00f3 de les necessitats a cobrir de cada empresa i negoci. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Altres peces de disseny gr\u00e0fic corporatiu, publicitari o promocional les podreu veure a:&nbsp;GALERIA DE PROJECTES.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ja sabeu on s\u00f3c per a qualsevol dubte, aclariment o pressupost de disseny gr\u00e0fic, sempre sense comprom\u00eds i amb la m\u00e0xima personalitzaci\u00f3 possible.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u00bfQu\u00e8&nbsp;entrega&nbsp;un dissenyador de logos? Arxius de logotip&nbsp;que els dissenyadors gr\u00e0fics&nbsp;han de donar&nbsp;al client quan s\u2019acaba&nbsp;un projecte de disseny&nbsp;de logo.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un cop finalitzat un disseny de logotip, isotip, imagotip&nbsp;o&nbsp;marca personal per a una empresa,&nbsp;aut\u00f2nom, freelance, start-up\u2026 \u00e9s recomanable que els dissenyadors proporcionin als seus clients tots els arxius necessaris per tal que, en un futur, es pugui dur a terme qualsevol aplicaci\u00f3 (impressi\u00f3 de peces gr\u00e0fiques, usos per a la xarxa o web, anuncis en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[107,117],"tags":[388,394,392,385,395,384,390,387,411,393,386,391,410],"class_list":["post-3419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-en-catala","category-disseny-de-logotips","tag-com-dissenyar-favicons-web","tag-disseny-de-logos","tag-disseny-de-logotips","tag-dissenyador-barato-per-fer-logotip","tag-dissenyador-de-logos","tag-dissenyadora-logotips-barcelona","tag-dissenyadors-davatars","tag-dissenyadors-de-favicons","tag-dissenyadors-de-logotips-a-barcelona-2","tag-dissenyadors-economics-per-fer-logo","tag-dissenyadors-experts-en-logotips","tag-dissenyadors-grafics-logotips","tag-necessito-un-logo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Disseny de logos per a empreses: quins s\u00f3n els diferents formats ideals?<\/title>\n<meta name=\"description\" content=\"Quan plantegem el disseny de logotip per a una nova empresa, aix\u00ed com el re-disseny d&#039;un logo existent, hi ha arxius essencials. 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De forma profesional (en pr\u00e1cticas), comenc\u00e9 a dise\u00f1ar mis primeros cat\u00e1logos y logotipos en 1989, en un estudio gr\u00e1fico de Barcelona. A\u00f1os despu\u00e9s viv\u00ed, durante cinco a\u00f1os, la enriquecedora experiencia de trabajar como \u00abCreative Director\u00bb en Atlanta, GA y Washigton D.C. (Estados Unidos). Segu\u00ed creciendo a nivel personal y profesional. En 1996 estaba dise\u00f1ando webs, identidades corporativas, cat\u00e1logos y piezas gr\u00e1ficas para empresas norteamericanas. Con 19 personas a mi cargo, adquir\u00ed muchos conocimientos en el dise\u00f1o gr\u00e1fico multiling\u00fce. Dise\u00f1\u00e9 cat\u00e1logos en japon\u00e9s, coreano, mandar\u00edn, ruso, lenguas europeas\u2026 \u00a1Adoro los idiomas de todo el mundo! He adoptado el catal\u00e1n, castellano e ingl\u00e9s como lenguas de primer uso en mi vida cotidiana. Y, como siempre\u2026 \u00a1soy feliz dise\u00f1ando! Nac\u00ed para dise\u00f1ar. 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De forma profesional (en pr\u00e1cticas), comenc\u00e9 a dise\u00f1ar mis primeros cat\u00e1logos y logotipos en 1989, en un estudio gr\u00e1fico de Barcelona. A\u00f1os despu\u00e9s viv\u00ed, durante cinco a\u00f1os, la enriquecedora experiencia de trabajar como \u00abCreative Director\u00bb en Atlanta, GA y Washigton D.C. (Estados Unidos). Segu\u00ed creciendo a nivel personal y profesional. En 1996 estaba dise\u00f1ando webs, identidades corporativas, cat\u00e1logos y piezas gr\u00e1ficas para empresas norteamericanas. Con 19 personas a mi cargo, adquir\u00ed muchos conocimientos en el dise\u00f1o gr\u00e1fico multiling\u00fce. Dise\u00f1\u00e9 cat\u00e1logos en japon\u00e9s, coreano, mandar\u00edn, ruso, lenguas europeas\u2026 \u00a1Adoro los idiomas de todo el mundo! He adoptado el catal\u00e1n, castellano e ingl\u00e9s como lenguas de primer uso en mi vida cotidiana. Y, como siempre\u2026 \u00a1soy feliz dise\u00f1ando! Nac\u00ed para dise\u00f1ar. 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