{"id":9940,"date":"2026-03-18T11:13:33","date_gmt":"2026-03-18T10:13:33","guid":{"rendered":"https:\/\/www.saramompart.com\/?p=9940"},"modified":"2026-03-18T11:24:04","modified_gmt":"2026-03-18T10:24:04","slug":"diseno-catalogo-ferias-horeca-promolac-hip-2026","status":"publish","type":"post","link":"https:\/\/www.saramompart.com\/en\/diseno-catalogo-ferias-horeca-promolac-hip-2026\/","title":{"rendered":"Dise\u00f1o de cat\u00e1logo para ferias HORECA: Promolac en HIP 2026"},"content":{"rendered":"\n

Hoy 18 de marzo 2026 cierra sus puertas HIP 2026 \u2014 Horeca Professional Expo<\/strong><\/a>. Es el mayor evento del sector de la hosteler\u00eda, restauraci\u00f3n y catering en Espa\u00f1a, celebrado en IFEMA Madrid<\/a>. Miles de expositores, directivos y compradores que han recorrido sus pasillos cargando. Muchos se van con un cat\u00e1logo impreso bajo el brazo. Esa pieza es el embajador silencioso de la marca cuando el evento termina.<\/p>\n\n\n\n

Uno de esos cat\u00e1logos lo dise\u00f1\u00e9 yo.<\/em><\/strong><\/p>\n\n\n\n

Promolac me conf\u00eda su imagen en ferias<\/h2>\n\n\n\n

Promolac<\/a><\/strong> fabrica productos alimenticios en polvo para la industria HORECA. Me encargaron el dise\u00f1o de su cat\u00e1logo corporativo para esta edici\u00f3n de HIP. La pieza recoge todo su portfolio: caldos, salsas, sopas, postres, cereales, mousses, l\u00ednea diet y healthcare. Una empresa presente en m\u00e1s de 65 pa\u00edses y con 50 marcas distintas.<\/p>\n\n\n\n

Un cat\u00e1logo horizontal pensado para el entorno ferial<\/h2>\n\n\n\n

El formato elegido es 297 \u00d7 150 mm, en horizontal. No es un capricho est\u00e9tico. Es una decisi\u00f3n estrat\u00e9gica. En ferias del sector alimentario, los materiales se apoyan en mostradores y se hojean en stands. Un formato apaisado transmite modernidad. Permite una maquetaci\u00f3n m\u00e1s generosa. Facilita la lectura comparativa de gamas y tablas de producto.<\/p>\n\n\n\n

Para Promolac estructur\u00e9 el cat\u00e1logo en catorce categor\u00edas. La identidad visual es coherente en todas ellas: fondo terracota, tipograf\u00eda blanca y fotograf\u00eda profesional. El resultado transmite confianza desde la primera p\u00e1gina.<\/p>\n\n\n\n

El dise\u00f1o editorial es una inversi\u00f3n, no un gasto<\/h2>\n\n\n\n

Los directores de marketing y los CEO lo saben bien. En ferias como HIP, los segundos cuentan. Un cat\u00e1logo mal dise\u00f1ado puede da\u00f1ar la percepci\u00f3n de una marca. Por el contrario, una pieza editorial bien ejecutada sigue trabajando despu\u00e9s del evento. Llega a despachos, reuniones de compra y archivadores de potenciales clientes.<\/p>\n\n\n\n

\n

Mi trabajo como dise\u00f1adora gr\u00e1fica<\/a> especializada en cat\u00e1logos y materiales para ferias<\/a> consiste exactamente en eso: convertir la identidad de una empresa en una herramienta comercial tangible y duradera.<\/p>\n<\/blockquote>\n\n\n\n

Dise\u00f1o de cat\u00e1logos y dossiers para empresas PYME y multinacionales<\/h2>\n\n\n\n

Si tu empresa participa en ferias del sector alimentario, hostelero y necesitas un cat\u00e1logo<\/a>, dossier<\/a> o presentaci\u00f3n que est\u00e9 a la altura de tu marca, estoy aqu\u00ed para ayudarte. Trabajo con PYMEs y multinacionales que entienden que el dise\u00f1o editorial no es decoraci\u00f3n: es estrategia.<\/p>\n\n\n\n

Escr\u00edbeme y hablamos de tu pr\u00f3ximo proyecto.<\/a><\/p>\n\n\n\n

Puedo abordar cualquier dise\u00f1o que necesite tu empresa.<\/a><\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Hoy 18 de marzo 2026 cierra sus puertas HIP 2026 \u2014 Horeca Professional Expo. Es el mayor evento del sector de la hosteler\u00eda, restauraci\u00f3n y catering en Espa\u00f1a, celebrado en IFEMA Madrid. Miles de expositores, directivos y compradores que han recorrido sus pasillos cargando. Muchos se van con un cat\u00e1logo impreso bajo el brazo. Esa […]<\/p>\n","protected":false},"author":1,"featured_media":9941,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[96,97,101],"tags":[1150,1154,1151,1148,1147,1155,680,1149,1153,1156,1152],"class_list":["post-9940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-en-espanol","category-diseno-de-catalogos","category-diseno-grafico-para-empresas","tag-catalogo-horeca","tag-catalogo-impreso","tag-catalogos-para-empresas-horeca","tag-diseno-de-catalogos-de-empresa","tag-diseno-grafico-para-ir-a-feria","tag-diseno-horeca","tag-disenos-para-ferias","tag-dossier-empresa-alimentacion","tag-ferias-alimentacion","tag-hip-2026","tag-promolac"],"yoast_head":"\nDise\u00f1o de cat\u00e1logo para ferias HORECA: Promolac en HIP 2026<\/title>\n<meta name=\"description\" content=\"Cat\u00e1logo impreso de Promolac para HIP 2026. 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De forma profesional (en pr\u00e1cticas), comenc\u00e9 a dise\u00f1ar mis primeros cat\u00e1logos y logotipos en 1989, en un estudio gr\u00e1fico de Barcelona. A\u00f1os despu\u00e9s viv\u00ed, durante cinco a\u00f1os, la enriquecedora experiencia de trabajar como \u00abCreative Director\u00bb en Atlanta, GA y Washigton D.C. (Estados Unidos). Segu\u00ed creciendo a nivel personal y profesional. En 1996 estaba dise\u00f1ando webs, identidades corporativas, cat\u00e1logos y piezas gr\u00e1ficas para empresas norteamericanas. Con 19 personas a mi cargo, adquir\u00ed muchos conocimientos en el dise\u00f1o gr\u00e1fico multiling\u00fce. Dise\u00f1\u00e9 cat\u00e1logos en japon\u00e9s, coreano, mandar\u00edn, ruso, lenguas europeas\u2026 \u00a1Adoro los idiomas de todo el mundo! He adoptado el catal\u00e1n, castellano e ingl\u00e9s como lenguas de primer uso en mi vida cotidiana. Y, como siempre\u2026 \u00a1soy feliz dise\u00f1ando! Nac\u00ed para dise\u00f1ar. 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